Preetika is an actress, singer, and model who is best known for playing Aaliya Haider in Colors TV's romantic drama 'Beintehaa'. She has also appeared in other popular films and television shows such as 'Laal Ishq', 'Love Ka Hai Intezaar', and the Tamil language movie 'Chikku Bukku'. The sister of actress Amrita Rao, Preetika has done commercials with several notable brands like Cadbury Dairy Milk, and has over 40 television and print campaigns to her credit. She is also a former film columnist for The Times of India, and has written for Bangalore Mirror, Deccan Chronicle and the Asian Age as well.
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